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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. Looking to create even more value for your association in the industry? Don’t discount thought leadership for the top of funnel audiences. Or offer them a discount on membership?

Strategy 169
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The Value of Reciprocal Membership Agreements

Associations Now

Learn how one association uses reciprocal agreements to build meaningful relationships with partners to advance its mission and industry worldwide. Another type of arrangement—reciprocal memberships—typically involve a dues discount that allows members of one society to join the other at a reduced rate. Moore said. “We

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13 Membership Drive Ideas for Events & More (Plus How to Run a Campaign!)

EventMobi: Association Events

Are they relevant to your mission or industry? Spotlight your members on your: Association website Social media platforms Newsletters Blog posts Podcasts And more Interviews and thought leadership posts allow prospective members to learn about who they’ll be able to network with if they join your association. Are your benefits unique?

How To 130
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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

Event registration and attendance Direct web traffic New member registrations Referrals Member engagement survey satisfaction scores If your association is relatively new, investigate what solid member engagement metrics typically look like in your industry. You can even include “is there something you’d like to share with the community?”

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5 Gen Z Values Associations Need to Know

Membersuite

Ask industry suppliers to sponsor scholarships for Gen Z too. Design events where Gen Z can meet with industry professionals 5, 10, or 15 years ahead and learn how they found their first jobs or built their careers. Host AMAs (Ask Me Anything sessions) where industry leaders give younger members inspiration and direction. #2:

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Use Data for New Revenue Opportunities

Association Analytics

For example, are they opening newsletters, attending meetings, volunteering? S ee how NCARB was able to leverage their analytical insights by launching a new publication for their industry. Your data can help you determine the best alignment between people and your products and services. Start by tracking your members’ behaviors.

Revenue 169
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Using Events to Grow Your Association’s Membership

MemberClicks

You could even bundle the membership and event registration at a discounted price, giving people even more of an incentive to join. If you don’t want to try to push this message right away, consider offering a discount or incentive after the event as a “thank you” for them for attending. 2) join your organization!